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Color Psychology of Blue

Blue is the favorite color of 42 percent of men and 29 percent of women, according to sociologists.

Blue is a cool color, which is considered calming and restful. Experiments reveal that in the presence of blue, our metabolisms slow down. It is said to reduce blood pressure and calm both breathing and heart rate.

Various shades of blue can affect the emotional impact of the color.

Dark blue—think lapis, sodalite, iolite, or fine dark sapphire gemstones—signifies trust, dignity, intelligence, and authority.

Bright blue–an aquamarine, blue topaz, Paraiba tourmaline, or chrysocolla gemstones—indicates cleanliness, strength, dependability, and a certain coolness. The Greeks and others around the Mediterranean believe blue wards off the evil eye, so they have bright blue eye charms everywhere.

Light blue—say, the color of the sky on a clear day, or a clear turquoise or a cab of Larimar suggests peace, serenity, and the infinite.

Blue is not without negative connotations, however. It can stand for sadness or melancholia (feeling blue or singing the blues), elitist snobbery (blue blood or blue nose), or vulgarity (turning the air blue).

Blue is often preferred by reflective, cautious, and conscientious people. They are honest, patient, and persevering. Lovers of blue may be egotistical and opinionated, but they can also be tender and affectionate.

So, that being said...Is blue your favorite color ?

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